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Sharpe Financial Research Group

Location

Toronto, ON

Role

Vice President of Marketing and Communications

Date

Sept. 2021 - June 2025

I led the development of the club’s brand identity, including designing the logo and building the website on Squarespace to establish a clear and cohesive visual presence. I coordinated communications and managed monthly email newsletters through Mailchimp to support outreach and engagement. As the club grew, I found myself stepping into a leadership role where I learned to delegate tasks, guide creative direction, and take ownership of planning and executing full marketing campaigns. I also organically expanded the club’s online presence by developing a consistent content strategy that strengthened community engagement.

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