La Red de Hispanos

Through my Business Spanish course at the University of Toronto, I had the opportunity to work with La Red de Hispanos, where I developed and executed culturally relevant social media content strategies that strengthened audience engagement and community interaction. I combined creative ideation with consistent branding to highlight the organization’s mission and support the voices and experiences of the Spanish-speaking community. This experience taught me how to market effectively in another language and gave me the chance to contribute to meaningful outreach efforts that enrich Spanish-speaking communities across the country.