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Meet the Motivators
Date
Jan. 2024 – June 2024 & Jan. 2025 – May 2025
Location
Toronto, ON
Link
Role
Marketing and Content Planner
Project type
Graphic Design, Aided in Meta and LinkedIn Ad Campaign, Social Media Strategy
I spearheaded the social media strategy for the 2024/2025 Symposium, combining organic content with targeted LinkedIn and Meta ad campaigns to reach younger demographics and boost event participation. By designing branded graphics, coordinating messaging with guest speakers, and maintaining a cohesive brand identity, the campaign achieved over 150,000 impressions across platforms. Paid ads delivered a 3.8x ROAS and contributed to a 45% increase in registrations compared to the previous year, while A/B testing improved click-through rates by 28%.